A brightly colored image isn't necessary the key ingredient for an attractive package. The shelf is the battleground where the smallest visual detail makes the biggest difference. Innovation in both form and illustration of the product and a clever message can make it appealing, but it's the connection between the design and the brand that make the product memorable. The decisive point is the choice of purchase. A consumer's split second decision comes to salute that blink of creativity built upon years of experience and performance.